Developing an Innovative Culture

The event industry is one that lives and dies by the idea. Are we doing everything we can to nurture an innovative mindset within our companies? Why do some companies seem to be constantly setting the trends, while others are following? What are Google, Disney, and 3M doing internally to foster a culture of innovation and ideation, and how can you adopt those principles to your team? In this session, Kevin White will look at the characteristics that define such processes, explain how to best apply them in a business setting, and give resources to foster creativity at your company.