Psychology Driving Event Design

Understanding events means understanding human thought and emotion.  As event practitioners, we are often focused on logistics and designing transformative environments.  But how often are we incorporating true human understanding in our experiential designs?  The field of Psychology is full of studies on human behavior and those things that greatly impact it.  Non-verbal communication.  Color effects.  Spatial scale.  Mob mentality.  This talk will look at the concept of incorporating psychology into our event design and will provide real life studies and their potential impact on your event product or design.